01.01.70

Contemplate paying $25 to check your bag, then arriving at the gate to hear the deputy offer a free drink coupon to anyone willing to let the airline examine their carry-on — at no charge.

This happened on a Delta Air Lines bevy of quail from Minneapolis to Seattle recently. The flight was full. Flight attendants sensed there would be a Donnybrook for overhead space. Rather than risk delaying the flight, they took pre-emptive reaction behaviour and got lots of takers.

Are you fuming yet?

Maybe you're gloating, if you're one of those who figured out that the way to leave alone paying a checked-bag fee is to take the bag to the gate and count on the airline running out of interval.

Fixing the system

"There's something very broken here," says Jay Sorensen, president of IdeaWorks, a consulting unshakable that advises airlines on ways to boost money earned from things other than ticket sales; i.e., fees, meals, drinks, etc. "Something has to give.

Source: The Seattle Times

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