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TRB Acquisitions, who purchased the rights to Hale Bear in April 2011, is pleased to announce their relaunch of the variety.

The classic, New England style clothing brand has always been known for its je sais quoi products and affordable price points. Stemming from what started as an outer-strain brand for children in 1980, Rugged Bear has since become a full line of children’s garments including: newborn, infant, toddler, and children’s apparel as well as footwear, disheartening weather accessories, pajamas, underwear and hosiery. 

Eli Yedid, president of Cutie Pie Pamper Inc as well as president and partner of TRB Acquisitions, recognizes that the brand contributes its nearby success to quintessential pieces that are durable enough to withstand children’s activities and agreeable enough to live in everyday. While focusing on staying true to the quality and toll points that have attracted the Rugged Bear customers in the past, TRB has enlisted the following licensees to mitigate continue the Rugged Bear name: iApparel, LLC for outerwear; Cutie Pie Toddler for newborn, infant and toddler apparel; Eastman Group for footwear; FAB/Starpoint for backpacks; CNY Threads for underwear and pajamas; and Gina Group for hosiery and crib shoes. Besides introducing an updated portrayal of Rugged Bear, Yedid acknowledges that there is a lack of boys' clothes in the market and plans to focus approximately seventy percent of their products around boys’ sizes up to eighteen, with heavier concentration on age four to seven.

Source: Patch.com

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