by UltimateMotorCycling.com
Helmet Contentment
Much satisfied motorcycle helmet owners are almost 10 times more apposite to repurchase the same helmet tag, compared with owners with drop levels of amends, according to the J.D. Power and Associates 2010 U.S. Motorcycle Helmet Fulfilment Investigate released today.
The examine finds that trade mark dependability is tied without delay to holder happiness, as 41 percent of tremendously satisfied motorcycle helmet owners (recompense scores averaging higher than 900 on a 1,000-emphasize progression) express they "categorically will" repurchase the same sort. Conversely, only a niggardly piece (4%) of helmet owners who are displeased (restitution scores averaging reduce than 550) say the same.
"As new-motorcycle sales have declined considerably during the whilom few years, the make available for motorcycle helmets has also dwindled," said Todd Markusic, postpositive major skipper of the powersports study at J.D. Power and Associates.
"As a issue, it's more consequential than ever for motorcycle helmet manufacturers to certify their going round customers are approvingly satisfied, increasing the strong that they'll proffer to the mark the next however they are in the supermarket for a new helmet. Since owners typically substitute for their helmets every three to four years, fostering purchaser reliability may overturn strong gain to the bottom straighten for manufacturers....
Read more...