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If you fancy to reach the 20-something demographic, go to the target audience.
That’s why Susan Vaters, possessor of Love Your Dü, has requested the assistance of a Texas Tech presence to expand her product to a younger market.
Vaters and her husband, David, met with groups of students from the consumer inquiry class outside the new Rawls College of Business Administration construction Thursday to tell them about Love Your Dü, a company selling ersatz hair wigs.
“We decided to start a company because my hair was breaking off,” Vaters told the students, “I was scarcely going through a little stress period and my hair was breaking off straight a little bit, and I asked my husband, ‘Can I go get a wig?’ ”
Love Your Dü, based in Tennessee, provides a assortment of synthetic wigs as interchangeable as shoes or a purse, Vaters.
She said she unquestionable to start the company because she received so many compliments after she began wearing wigs — that and she could advance on the lackluster presentation of most wig boxes.
Source: LubbockOnline.com