01.01.70
Karl Lagerfeld, the manage behind the Chanel label is releasing a new line called KARL by Karl Lagerfeld. The originate will take place January 25, 2012 in London, Paris, Berlin, Sydney and New York Burgh!
Marketing efforts led by none other than luxury ecommerce website Net-a-Caretaker helped intensify the collection's release. It started out with the collection being reported as missing on December 15, 2011 via a disdain-up newsflash video clip from the Net-a-Porter's website. Two more videos oozing with overstatement and sarcasm ensued, one on January 10, 2012 and the last on January 21, 2012.
According to anchorman "Gabriel Anderson", ever since the store went missing, stylish women from around the globe have united to forge Karl's Kult. According to the mock up reporting, the Kult formed to struggle for the release of the missing collection and as a result has led to the Karl madness. Terms such as Karlmania, Karlification and Karlified have surfaced all over the internet and venereal media sites such as Facebook and Twitter.
Source: Examiner.com